By Tom Boecker
You've heard in real estate all that matter is location, location, location. Well, for a successful website, it's content, content, content. Your clients come to your website for one thing - answers - and they want to be able to find those answers quickly and easily.
When developing a website, one of the first things you should determine is the objective of your site. Is the objective name recognition and branding; to be interactive and drive business; or act as an information resource? This then leads to the next question, who are your clients and what information will they be looking for on your site? If your customers can't find the answers to their questions, they are off to the next website, and more than likely, it's your competitor's!
Functionality is another key element of a good website. Your clients/customers must be able to navigate your site quickly and easily to find the information they're looking for. Your clients must also be able to clearly read the content of your site. When developing your site you should think about color, resolution, font style and size, and text layout. Above all, make sure your site looks professional and compliments the brand you are marketing.
Finally, consider having some type of web analytics for your website so you can find out more find out more information about your visitors and their needs. This can assist you in measuring the effectiveness of your site as well as give you an idea which pages clients find to be most beneficial.
Remember, content is king when it comes to your website. If you have substantive, informative content, you'll have a site that visitors and clients will not only visit, but will also return to again and again.
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