By Tom Boecker
Concert promoters, ticket distributors, and vendors typically buy insurance to protect themselves against a loss when a show fails to go on, whether it is because of the performer not being able to perform or a problem with the venue. With Michael Jackson's recent death and the cancellation of his 50-show tour, there has been a renewed focus on event cancellation insurance. ASPN's two partner companies, Aon Association Services and K&K Insurance, both provide event cancellation coverage for a variety of events. Whether the event is cancelled due to adverse weather, non appearance by an individual or even terrorism, the ASPN Network has a solution for your clients. Contact ASPN at 877-ASK-ASPN (877-275-2776) for specific coverage details.
Tuesday, June 30, 2009
Friday, June 26, 2009
Your Brand and Image Through E-Marketing
By Tom Boecker
As more advances take place in technology and with the explosion of the Internet, businesses are turning to a new form of marketing to reach their customer base, eMarketing. This new medium or "next generation" of marketing not only allows your brand and message to reach larger audiences, but it can reach them instantly and more cost effectively.
Today's businesses no longer simply rely on the use of traditional marketing methods, such as, print advertising or direct mail, but they are increasingly using the Internet and its vast capabilities to spread their brand and image. With the growing popularity of personal computers, cell phones, YouTube, twitter, and facebook, the ability to reach a broader and more diverse audience has never been easier for businesses and has become essential in this global economy. With one click of the button, you can reach your customer base anytime, anywhere.
With the combination of its broad scope and instantaneous deliverability, eMarketing is growing into one of the primary marketing tools of businesses in this Internet age. EMarketing gives businesses the opportunity to know more about their customers than ever before, but also the ability to reach them 24 hours a day, 7 days a week, and every week of the year.
As technology continues to advance and develop, so must the ways in which we market to our customer base!
As more advances take place in technology and with the explosion of the Internet, businesses are turning to a new form of marketing to reach their customer base, eMarketing. This new medium or "next generation" of marketing not only allows your brand and message to reach larger audiences, but it can reach them instantly and more cost effectively.
Today's businesses no longer simply rely on the use of traditional marketing methods, such as, print advertising or direct mail, but they are increasingly using the Internet and its vast capabilities to spread their brand and image. With the growing popularity of personal computers, cell phones, YouTube, twitter, and facebook, the ability to reach a broader and more diverse audience has never been easier for businesses and has become essential in this global economy. With one click of the button, you can reach your customer base anytime, anywhere.
With the combination of its broad scope and instantaneous deliverability, eMarketing is growing into one of the primary marketing tools of businesses in this Internet age. EMarketing gives businesses the opportunity to know more about their customers than ever before, but also the ability to reach them 24 hours a day, 7 days a week, and every week of the year.
As technology continues to advance and develop, so must the ways in which we market to our customer base!
Thursday, June 25, 2009
Follow ASPN on Twitter to get the Latest Insurance News and Highlights of the Day
By Tom Boecker
For the latest ASPN or insurance industry news, follow ASPN on Twitter at twitter.com/askaspn
For the latest ASPN or insurance industry news, follow ASPN on Twitter at twitter.com/askaspn
Wednesday, June 24, 2009
ASPN's New Insurance Product Search Engine!
By Tom Boecker
ASPN has developed a new Product Search Engine on our website, http://www.askaspn.com/. This new feature allows you to enter either the line of business, industry name, or use a key word search to find the right insurance product or program that can best meet your needs. Once you enter in the information, you'll be given all the options of companies that can assist from within the ASPN network. It is our belief that this new search engine will help guide you more quickly through the ASPN network and assist you in finding the right coverage for your clients. As ASPN moves forward, we will continue to look for new and innovative solutions to helping independent agents and brokers do business. Check out this new feature at http://www.askaspn.com/
ASPN has developed a new Product Search Engine on our website, http://www.askaspn.com/. This new feature allows you to enter either the line of business, industry name, or use a key word search to find the right insurance product or program that can best meet your needs. Once you enter in the information, you'll be given all the options of companies that can assist from within the ASPN network. It is our belief that this new search engine will help guide you more quickly through the ASPN network and assist you in finding the right coverage for your clients. As ASPN moves forward, we will continue to look for new and innovative solutions to helping independent agents and brokers do business. Check out this new feature at http://www.askaspn.com/
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