By Tom Boecker
Mortgage delinquencies and foreclosures continue to rise at record rates throughout the country and things could still get worse. With rising unemployment numbers and a new variety of mortgage resets this year, foreclosures are expected to continue to climb well into 2010. Worse yet, foreclosures are increasing in the category of prime borrows as opposed to the sub prime borrowers that made up a majority of the foreclosures in 2008. In other words, even those with good credit and who have always paid on time, are now falling behind on their mortgages. Despite new government programs aimed at helping borrowers, delinquencies and foreclosures continue to rise, putting lending institutions at greater risk.
ASPN's partner company, Insurmark, offers insurance coverage for mortgage lenders and services. Insurmark specializes in mortgage insurance coverages specifically designed to protect a lender's collateral interest in mortgage loans. Comprehensive property coverage, including flood, is available for a borrower's lapsed coverage and foreclosed property. Insurmark works with over a thousand lenders nationwide. To learn more about ASPN or Insurmark, visit http://www.askaspn.com/.
Thursday, October 29, 2009
Thursday, September 10, 2009
Fantasy Football - Sports, Entertainment & Leisure Insurance
By Tom Boecker
It's that time of year again, fantasy football season! By now, you've already drafted your teams and are ready to go. Were you able to draft Adrian Peterson or Tom Brady in your fantasy draft? Millions and millions of Americans have joined the fantasy football craze and it's grown into a multi million dollar industry and, although, we may be in an economic slump, that hasn't stopped millions of Americans from throwing down $100, $1000 or even more to join their fantasy leagues. Forget paying rent or bills, nothing takes precedent over fantasy football and matching wits with your buddies! In fact, more and more people are more concerned about how their fantasy team does than their own favorite team. Forget if the Bears beat the Packers Sunday night, what's more important is how many yards and touchdowns will Jay Cutler throw?
We've, now, even seen fantasy football enter the insurance industry. Remember last year when Tom Brady was hurt in the first game of the year? Well, now, you can buy insurance on many of your key players so in the event they are injured, you may be able to get your entry fee back. How many millions of dollars did Tom Brady's injury cost fantasy players last year? Forget the health care debate, it's more important your fantasy team is insured than your family! Priorities!!!
Unfortunately, at this time, ASPN can't help you insure your fantasy team or even your trip to Vegas for your fantasy draft, but ASPN does have a company that can insure several of your other sports, entertainment and leisure needs, and that's K&K Insurance. To learn more about how K&K Insurance can assist you with your sports and entertainment risks, visit ASPN at http://www.askaspn.com/ or call ASPN at 877-ASK-ASPN.
It's that time of year again, fantasy football season! By now, you've already drafted your teams and are ready to go. Were you able to draft Adrian Peterson or Tom Brady in your fantasy draft? Millions and millions of Americans have joined the fantasy football craze and it's grown into a multi million dollar industry and, although, we may be in an economic slump, that hasn't stopped millions of Americans from throwing down $100, $1000 or even more to join their fantasy leagues. Forget paying rent or bills, nothing takes precedent over fantasy football and matching wits with your buddies! In fact, more and more people are more concerned about how their fantasy team does than their own favorite team. Forget if the Bears beat the Packers Sunday night, what's more important is how many yards and touchdowns will Jay Cutler throw?
We've, now, even seen fantasy football enter the insurance industry. Remember last year when Tom Brady was hurt in the first game of the year? Well, now, you can buy insurance on many of your key players so in the event they are injured, you may be able to get your entry fee back. How many millions of dollars did Tom Brady's injury cost fantasy players last year? Forget the health care debate, it's more important your fantasy team is insured than your family! Priorities!!!
Unfortunately, at this time, ASPN can't help you insure your fantasy team or even your trip to Vegas for your fantasy draft, but ASPN does have a company that can insure several of your other sports, entertainment and leisure needs, and that's K&K Insurance. To learn more about how K&K Insurance can assist you with your sports and entertainment risks, visit ASPN at http://www.askaspn.com/ or call ASPN at 877-ASK-ASPN.
Tuesday, July 14, 2009
Dancing with the Stars! Insurance for both Dance Studios & Instructors
By Tom Boecker
From Ballroom to Salsa to Ballet to Swing, dance studios are taking off across the country! Whether inspired by the hit TV show Dancing with the Stars, an upcoming wedding, or the new fitness craze, more and more individuals are signing up to learn how to dance. With this boom in popularity for dance studios and instructors, opportunities are arising for agents to write this growing business segment. ASPN's partner company, K&K Insurance, offers insurance for both dance studios and dance instructors on their website, www.kandkinsurance.com. Coverage is provided through an "A+" rated insurance company and 10% commissions are available to licensed agents, when using the new on-line binding system. K&K Insurance may not be able to make you the next John Travolta or Justin Timberlake, but they can insure the studios and instructors who will try!
From Ballroom to Salsa to Ballet to Swing, dance studios are taking off across the country! Whether inspired by the hit TV show Dancing with the Stars, an upcoming wedding, or the new fitness craze, more and more individuals are signing up to learn how to dance. With this boom in popularity for dance studios and instructors, opportunities are arising for agents to write this growing business segment. ASPN's partner company, K&K Insurance, offers insurance for both dance studios and dance instructors on their website, www.kandkinsurance.com. Coverage is provided through an "A+" rated insurance company and 10% commissions are available to licensed agents, when using the new on-line binding system. K&K Insurance may not be able to make you the next John Travolta or Justin Timberlake, but they can insure the studios and instructors who will try!
Wednesday, July 1, 2009
Content, Content, Content! - Keys to a Good Website
By Tom Boecker
You've heard in real estate all that matter is location, location, location. Well, for a successful website, it's content, content, content. Your clients come to your website for one thing - answers - and they want to be able to find those answers quickly and easily.
When developing a website, one of the first things you should determine is the objective of your site. Is the objective name recognition and branding; to be interactive and drive business; or act as an information resource? This then leads to the next question, who are your clients and what information will they be looking for on your site? If your customers can't find the answers to their questions, they are off to the next website, and more than likely, it's your competitor's!
Functionality is another key element of a good website. Your clients/customers must be able to navigate your site quickly and easily to find the information they're looking for. Your clients must also be able to clearly read the content of your site. When developing your site you should think about color, resolution, font style and size, and text layout. Above all, make sure your site looks professional and compliments the brand you are marketing.
Finally, consider having some type of web analytics for your website so you can find out more find out more information about your visitors and their needs. This can assist you in measuring the effectiveness of your site as well as give you an idea which pages clients find to be most beneficial.
Remember, content is king when it comes to your website. If you have substantive, informative content, you'll have a site that visitors and clients will not only visit, but will also return to again and again.
You've heard in real estate all that matter is location, location, location. Well, for a successful website, it's content, content, content. Your clients come to your website for one thing - answers - and they want to be able to find those answers quickly and easily.
When developing a website, one of the first things you should determine is the objective of your site. Is the objective name recognition and branding; to be interactive and drive business; or act as an information resource? This then leads to the next question, who are your clients and what information will they be looking for on your site? If your customers can't find the answers to their questions, they are off to the next website, and more than likely, it's your competitor's!
Functionality is another key element of a good website. Your clients/customers must be able to navigate your site quickly and easily to find the information they're looking for. Your clients must also be able to clearly read the content of your site. When developing your site you should think about color, resolution, font style and size, and text layout. Above all, make sure your site looks professional and compliments the brand you are marketing.
Finally, consider having some type of web analytics for your website so you can find out more find out more information about your visitors and their needs. This can assist you in measuring the effectiveness of your site as well as give you an idea which pages clients find to be most beneficial.
Remember, content is king when it comes to your website. If you have substantive, informative content, you'll have a site that visitors and clients will not only visit, but will also return to again and again.
Tuesday, June 30, 2009
Michael Jackson's Recent Death Renews Focus On Cancellation Insurance
By Tom Boecker
Concert promoters, ticket distributors, and vendors typically buy insurance to protect themselves against a loss when a show fails to go on, whether it is because of the performer not being able to perform or a problem with the venue. With Michael Jackson's recent death and the cancellation of his 50-show tour, there has been a renewed focus on event cancellation insurance. ASPN's two partner companies, Aon Association Services and K&K Insurance, both provide event cancellation coverage for a variety of events. Whether the event is cancelled due to adverse weather, non appearance by an individual or even terrorism, the ASPN Network has a solution for your clients. Contact ASPN at 877-ASK-ASPN (877-275-2776) for specific coverage details.
Concert promoters, ticket distributors, and vendors typically buy insurance to protect themselves against a loss when a show fails to go on, whether it is because of the performer not being able to perform or a problem with the venue. With Michael Jackson's recent death and the cancellation of his 50-show tour, there has been a renewed focus on event cancellation insurance. ASPN's two partner companies, Aon Association Services and K&K Insurance, both provide event cancellation coverage for a variety of events. Whether the event is cancelled due to adverse weather, non appearance by an individual or even terrorism, the ASPN Network has a solution for your clients. Contact ASPN at 877-ASK-ASPN (877-275-2776) for specific coverage details.
Friday, June 26, 2009
Your Brand and Image Through E-Marketing
By Tom Boecker
As more advances take place in technology and with the explosion of the Internet, businesses are turning to a new form of marketing to reach their customer base, eMarketing. This new medium or "next generation" of marketing not only allows your brand and message to reach larger audiences, but it can reach them instantly and more cost effectively.
Today's businesses no longer simply rely on the use of traditional marketing methods, such as, print advertising or direct mail, but they are increasingly using the Internet and its vast capabilities to spread their brand and image. With the growing popularity of personal computers, cell phones, YouTube, twitter, and facebook, the ability to reach a broader and more diverse audience has never been easier for businesses and has become essential in this global economy. With one click of the button, you can reach your customer base anytime, anywhere.
With the combination of its broad scope and instantaneous deliverability, eMarketing is growing into one of the primary marketing tools of businesses in this Internet age. EMarketing gives businesses the opportunity to know more about their customers than ever before, but also the ability to reach them 24 hours a day, 7 days a week, and every week of the year.
As technology continues to advance and develop, so must the ways in which we market to our customer base!
As more advances take place in technology and with the explosion of the Internet, businesses are turning to a new form of marketing to reach their customer base, eMarketing. This new medium or "next generation" of marketing not only allows your brand and message to reach larger audiences, but it can reach them instantly and more cost effectively.
Today's businesses no longer simply rely on the use of traditional marketing methods, such as, print advertising or direct mail, but they are increasingly using the Internet and its vast capabilities to spread their brand and image. With the growing popularity of personal computers, cell phones, YouTube, twitter, and facebook, the ability to reach a broader and more diverse audience has never been easier for businesses and has become essential in this global economy. With one click of the button, you can reach your customer base anytime, anywhere.
With the combination of its broad scope and instantaneous deliverability, eMarketing is growing into one of the primary marketing tools of businesses in this Internet age. EMarketing gives businesses the opportunity to know more about their customers than ever before, but also the ability to reach them 24 hours a day, 7 days a week, and every week of the year.
As technology continues to advance and develop, so must the ways in which we market to our customer base!
Thursday, June 25, 2009
Follow ASPN on Twitter to get the Latest Insurance News and Highlights of the Day
By Tom Boecker
For the latest ASPN or insurance industry news, follow ASPN on Twitter at twitter.com/askaspn
For the latest ASPN or insurance industry news, follow ASPN on Twitter at twitter.com/askaspn
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